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This paper presents the first results of HERIBITS, a research project co-funded by the Tuscany Region Government, under the Operative Regional Program FESR POR 2014-2020. The project proposes an innovative methodology as well as advanced technology platform enabling a new paradigm for bottom-up and top-down management of cultural heritage initiatives. The techno-social platform integrates collaborative tools for CrowdSourcing, as well as analysis tools for rating project ideas and evaluate socio-economic impact, to propose best practices and to detect similar initiatives in order to avoid project duplications. The platform provides also social network capabilities and integrates an ad-hoc CrowdFunding shop.