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MARKETING STRATEGY AND COMPETITIVE POSITIONING

By:GRAHAM HOOLEY
Physical Description: Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Book's Details

Resource Type Book
CoAuthor(s) BRIGITTE NICOULAUD, JOHN M. RUDD, NICK LEE
Edition SEVENTH
Publication NEW YORK
Publication Year: 2020
ISBN
Bar Code 0
Pages 594
Shelf Number 1
Call Number Not Registered
Classification MS-CP 001
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